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Advancing Creative Development Process

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Advancing Creative Development Process ( advancing-creative-development-process )

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COMPUTER-AIDED DESIGN & APPLICATIONS, 2015 VOL. 12, NO. S1, 1–8 http://dx.doi.org/10.1080/16864360.2015.1077068 Advancing the creative development process with systems thinking and a developmental model for designers Brigid O’Kane University of Cincinnati, USA ABSTRACT The traditional design process used within the automotive industry is typically accomplished with limited regard to the environment the vehicle will operate within. As a result there are many growing challenges relating to mobility that we now face. When systems thinking methodologies are inte- grated into the design process innovative and holistic concepts are developed, causing significant shifts in new products, processes, and services that are better suited for the environment. Systems thinking methodologies in combination with the Developmental Model for Designers enables the creation of solutions from a more informed perspective. As a result, we are discovering new and appropriate ways to develop products and systems that are holistic solutions for the challenges of today and the future. KEYWORDS Systems thinking; transportation; design process; industrial design 1. Introduction–challengesoftodayandthe future Currently there are more global challenges relating to transportation and mobility then ever before. These include global human pollution growth, global warming, and the depletion of natural resources. Regional chal- lenges are also of great concern when considering antici- pated increases in population and urban density. Experts predict the number of people living on the planet in 2030 will be up to eight billion. Currently, with the human population at seven billion urban regions have mobility issues. In cities today the average speed of a vehicle is 25 miles per hour, as mentioned by Mitchell, Borroni-Bird, and Burns [8] in their book, Reinventing the Automobile. Dense traffic causes congestion, and commuters travel hours one-way [3]. Parking can be expensive, hard to find, and searching for parking contributes to congestion and pollution. The costs associated with vehicle ownership can add up when considering payments, insurance, parking, gas, maintenance, and repairs. Product Lifecycle Manage- ment (PLM) processes do not factor in the entire cost of what is really paid for mobility. When considering these costs relative to the social, financial, and environ- mental impacts, the “triple bottom line” for mobility and infrastructure become immeasurable. Thomas E. Lovejoy from the World Wildlife Fund states, “Conservation is CONTACT B.O’Kane brigid.okane@uc.edu © 2015 CAD Solutions, LLC, http://www.cadanda.com sometimes perceived as stopping everything cold . . . It is up to science to spread the understanding that the choice is not between wild places or people. Rather, it is between a rich or an impoverished existence for Man.” So how did we get into this situation and how do we design with this bigger picture in mind? Is it really up to science alone to spread the understanding of making better choices and developing products that solve these challenges? Are both scientific and creative perspectives needed to develop holistic design solutions? Most automobiles and trucks are designed through traditional processes that do not include a comprehensive understanding of these broader issues or the circum- stances these vehicles will operate within. Aspects of the user experience are usually considered as it relates to the vehicle only, including safety, comfort, maneuverability, efficiency, and the driving experience. These are impor- tant, but are limited in scope since they do not take into account the greater challenges of the existing sys- tem. By using this traditional design process solutions are developed in isolation, which can only produce a partial solution leading to bigger problems. Designing and developing appropriate solutions for today’s challenges should include a holistic approach. Diverse opinions and interdisciplinary teams are needed for this broader perspective in developing comprehen- sive solutions, not fragmented results that emerge as a

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